The approach of inclusiveness in the mainstream media is booming today, although the road is still long. Luckily, DOVE combined its efforts with GETTY IMAGES, the world's largest image service provider, and GirlGaze, a women's site for jobs and human resources, to push the media in a new step in the right direction.
GETTY IMAGES, the world's leading photo publishing company, has seen a 186 percent increase in searches for Womens Divers since last year, showing the need to represent women across the media. Dove is renowned for its focus on inclusiveness and its use of modified images that bring together women of different races and forms in their advertisements for more than a decade.
Project # Ozarona_llaln of the reality of women who have appeared receive less adequate representation of beauty - 72% of women do not really feel that the means of circulating the media their representative, and even feel as if Mlamhan are not considered suitable for the standards of beauty Alnmti.a addition to the fact that the campaign project works management and women's resources Including photography and output with creative contributions from 39 countries or more.
The library provides the media with a comprehensive view of beauty, with images available for use and aims to expand the concept of beauty to include different forms of objects, races and physical abilities. And these images are characterized by being realistically photographed in a real location in a realistic atmosphere chosen by the owner of the picture, which will describe the image according to its own perspective.
So, what awaits you when you put your hand in the hands of GETTY IMAGES and DOVE with the efforts of all the directors and photographers working at GirlGaze? You have a picture library that smashed all stereotypes about women through 5,000 comprehensive images of different beautiful women we can meet at any given time.
For more information about the inspirational campaign and the women involved, visit the official Dove.com website .
Photos: From the Intgram website